I am passionate about

  • Typography

  • Illustrating

  • Web Design

  • Kitty Cats

WhatI do

Branding

From full fledged redesign of your company logo, to coming up with new and exciting ideas, branding is very important to any business. Logos are the first impression of your business and I create modern, chic, and elegant designs.

Illustration

I love to illustrate anything I can think of. From digital illustration characters of friends and families, to watercolor and pen drawings, my creativity flows onto whatever surface I come into contact with.

Graphic Design

My ultimate passion is graphic design. I live it, I breathe it, and I put everything I have into designing something cool, something amazing, and something out of the box.

Cooking

I am a vegetarian and I can cook just about anything and love doing so! I have a plethora of cookbooks and try to make something new every week, even if that includes using purple cauliflower or brocollini.

Lauren Chaloupka, Graphic Designer

Hi, I am Lauren Chaloupka...

I'm a graphic designer who recently moved 1500 miles away to Richmond, Virginia.
Creating is not just a job for me, it's a passion.

View my Work

My Skills

Graphic Design

Illustration

Web Design

Logo Design

The work I am proud of

Magazine and Flyer Ad

Magazine and Flyer Ads

Magazine and Flyer Ad

These ads were all crafted while I was a designer at Texas Creative. This was my first time designing for print work. I enjoyed seeing my finished work out in the world!

Magazine and Flyer Ad Magazine and Flyer Ad

Guest Review Card

Guest Review Card

Print Work

This was a guest review card created for the Black Marlin Grill and Bar located in Port Aransas, Texas.

Koontz McCombs Guest Review Card at the Black Marlin

Guest Review Card

Jon Hart Eblasts

Web Design Emails

I designed products blasts via email that were sent out to thousands of Jon Hart customers. Even with standardized layout rules, I managed to make the designs more interesting for the customer. I receive a lot of product blast emails myself and I always open the ones that jump out to me with vibrant colors and photography, so that is what I implemented with these ebalsts.

Jon Hart Eblasts

Logo Designs

Logos

Logo Portfolio

Each logo is hand crafted using Adobe Illustrator. Typically during the creation of logos for my clients, I come up with a wordlist, drawing out ideas in my sketchbook, until I find about 3-5 ideas that really stand out. From there, I begin "roughing" up the logo. Depending on the client, I can do as many as 20 revisions, changing typography here or move that to there. My goal is to create something that is timeless yet modern, with clean lines, with a professional feel.

Logo Designs

I really enjoy making logos. I feel that in creating a logo for a company, you are not just doing something that might be used for a few months at a time, often what happens with web and print design, but you are creating something that will last for years, if not forever. I put my everything into designing a logo and I am proud of every logo I have made in the past and look forward to all of my future designs.

NRDC Print Campaign

NRDC Campaign

College Work

This campaign was created in a team setting, for an art direction course while in college. Together, we created a campaign against dumping chemicals into public water systems for the NRDC with this abstract water art. Each poster depicts a danger symbol, the first being the radiation symbol, the second a caution sign, and the third, a skull. The goal was to at first, confuse the viewer but have them slowly reveal the image as they walk closer and read the copy at the bottom. Then they will realize that the water drops and splashes actually reveal danger. The posters were designed using Adobe Photoshop. Each water drop and splash were selected from royalty free stock photography, color corrected to blend with the other images, and then sized, rotated and transformed to create the intended image.

NRDC Print Campagin

This campaign was entered into the Creative Summit XXVI competition and won an award for Creative Excellence at Texas State University.

Child Legacy Rebrand

Child Legacy International

Non-Profit

Child Legacy International was a client I worked with while working as a Web Designer in Boerne, TX. They were looking for a total rehaul of their brand. Working directly with the Vice President of Marketing, he wanted to convey a more friendly, open, and optimistic feeling when referring to the new logo.

I began by assessing the colors. We both decided that the brown and centered type was not working and went with a rounded, dark grey typeface, left aligned to the mark. Then, we looked at the colors of the drops. They were too childish, too bright, and didn't speak a professional voice. So I went though each color, toned down the hue, brought up the saturations and darkened the whole pallet. Then, I slowly and deliberately lined up all of the drops and fixed vector issues and created a much more balanced logo for the perfectionists.

Child Legacy Old Logo

Old Logo

Child Legacy New Logo

New Logo

Next, we began work on the website. My client wanted a clean, modern and sleek feeling for their new website. Mainly, we wanted to be approachable but professional in order to spread knowledge and collect donations to help keep the program funded. We kept it fun by including display typefaces and using the four colors for each part of the program while not overdoing it.

Child Legacy Website Redesign

The amazing photography I was presented with made designing for Child Legacy fun for me and my client. This made designing conference vinyl banners look very professional and modern while keeping with the new look and feel.

Child Legacy Conference Banners
HootUlular Education Materials

HootUlular Spanish Education Materials

College Work

This project was created for my senior portfolio course. I decided to showcase my illustration skills with this spanish flashcard and poster system. The flashcards came in the full spanish alphabet with fun, colorful, easy to understand illustrations of animals associated with the corresponding letter. I created the imaginary company HootUlular (Ulular in spanish translates to "Hoot". so the company was literally called HootHoot.) Each card was printed on recycled paper using soy inks making them eco-friendly and good for the environment. The poster was created to hang up in the teacher or parent's classroom or household to aid in the learning of the spanish alphabet.

HootUlular Education Materials
Fuel Market Mobile App Prototype

Fuel Market Mobile App

Prototype Design

I worked with a lot of major oil companies like Reeves Oil, Mission Petroleum, and Regal Oil. We knew there was a great need, from listening to our clients, for an app that would be used by truck drivers who are shipping oil. They would open the app, and they could view the history of gas stations gas, diesel and bio-diesel prices, and place orders for purchase of more fuel.

Fuel Market Mobile App Prototype
Illustrations by Lauren Chaloupka

Digital Illustrations

Freetime Hobby

In my free time, I like to sit back, turn on my graphics tablet or mouse, and start illustrating. I can do just about anything in illustrator and can draw characters, real or fake, animals and anything you can think of. I enjoy replicating photography or combining different elements to create a new and exciting character.

Illustrations by Lauren Chaloupka

Keep in Touch with me

Intelligent, hard working, go-getter designer who strives to think out of the box to create unique and innovative designs.

Lauren Chaloupka
contact [at] laurenchaloupka [dot] com

Check out my Case Studies to see additional work!